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Inside the nudge unit

Can governments change behaviour and save money in the process?

By Jonathan Derbyshire  

I recently attended a policy roundtable on the UK energy market. One of the subjects up for discussion was “consumer disengagement,” which, according to the Competition and Markets Authority, is “impeding the proper functioning of [that] market.” Too many customers, particularly those in the poorest 10 per cent of households, are on “default” energy tariffs and are unaware of the range of deals available. “We’ve tried to poke customers into becoming more active market players,” one…

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