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Boris Johnson’s “boosterism” strategy could pay off politically

The new PM is betting that he can pump up enough confidence—and money—to see him through a difficult autumn

By George Magnus  

Photo: Han Yan/Xinhua News Agency/PA Images

The political tittle-tattle is that Downing Street is in the early stages of a strategy known as “boosterism.” After the despondency and caution of Theresa May’s government, Boris Johnson wants a government of a sunnier disposition. The strategy is part-rhetorical and part-economic but essentially it is about promoting confidence in Britain.

The carefully-crafted policy announcements over the last week or so are just the beginning. We can expect much more leading up to a busy October, a month which will feature an early Budget, the Brexit deadline, and, denials…

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