Latest Issue
Special Reports
Latest Special Report

When did every brand start to look the same?

Even old, established companies are adopting a similar look—and it reveals the changing place of design in our modern world

By Harry Harris  

Look around and you’ll see it. Adverts, posters and cover art are all using the same fonts—ones that have a clean, ordered look. Logos that have existed for years without undergoing drastic changes are suddenly being tweaked to fit what is apparently now a universal house style. Messaging from disparate worlds is being delivered in the same way. Everywhere, words are starting to look a little…well, flat.

The world of tech throws up some interesting examples. Recently, four…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with our newsletter, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

More From Prospect